Sithengi, a Section 21 non-profit organisation based in Cape Town, was established in 1995 with the aim to promote the development of and trade in African film and television products; to expose African film and television products to the international arena; and to provide development and training support in the areas of marketing and selling these products to potential buyers. This is accomplished by hosting 2 annual events - the Cape Town World Cinema Festival and the Sithengi Film and TV Market. These events have positioned Sithengi as the premier film and television event organisation in Africa.